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Trade: PayU Study: 84% of buyers satisfied with online shopping services
84% of buyers who made payments online to shops using Pay U solutions recommend both the shop and online payment to their friends, according to a study made by PayU, a supplier of eCommerce solutions. Online shops from retail and travel agencies received the best evaluation, 94% of clients appreciating the experience of online buying and paying as simple, handy and rapid. Most online shops got positive reviews for the variety of products, the return policy and the support offered upon purchasing and paying products.
In the same study, 90% of buyers appreciate phone companies, Internet, cable utility suppliers and other services for saving time and for a better organization of monthly payment budgets.
Low price sites are in the top of appreciations concerning prices, 90% of clients being happy about the low prices and varied offer. 60% of them said they had enjoyed new experiences by menas of those sites. “The results of the study show how much the market has evolved lately. Online shops invest a lot in the quality of products offered to increase the loyalty level,” said Andreia Stavarache, PayU sales and marketing manager.
As for dissatisfaction reported by buyers, about 10% had problems with delivery of goods ordered, while 15% said they would like better description of goods and updated stick information. Last but not least, 10% of buyers said they would be better with a more performing filter system and a better organization of the site.
The study made by PayU by means of Shopping Experience Rank, an evaluation program for the customers’ satisfaction in online partner shops, took into account 41,000 evaluations offered by online buyers between 7 May 2011 and 7 May 2012.
PayU Romania is the most important local supplier of integrated eCommerce solutions, part of PayU Group held by Naspers Ltd, a multinational group with operations in the media field, Internet and eCommerce. PayU carries out online payment operations for 18,000 companies in Central and Eastern Europe, offering online payments to 150 million Internet users. In Romania PayU is market leader for online payments, with over 2 million transactions in 2011 worth 138.8 million euro and a share of 88% of the total Romcard volume.