Private labels account for 12 pct of total value of consumer goods market

Private labels have gained ground at an accelerated pace in recent years, coming to account for 12 percent of the total value of the consumer goods market, compared to 2% in 2007, shows a GfK survey.The number of households that bought at least once a private label from any retail format has reached the maximum as early as in 2011 - with more than 9 out of 10 Romanian households having bought private labels. The increase compared to ...

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