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Trade: Average basket in online store, double the one of physical locations
The average value of the purchase basket in online stores is two times higher than the offline one, the average purchase made by Romanians online being a few hundred lei, according to Mugurel Horia Rusu, CEO Hornbach Romania.
In his opinion, the average online customer is not different from the one in physical stores, the highest share being represented by men (70%). The average age is 29-49 years. However, virtual stores also have customers over the age of 65.
The company representative pointed out that for most online purchases, customers choose home deliveries. Delivery time is between 1 and 5 days, deliveries covering the whole country for over 80% of products. Hornbach is offering online clients the Reserve& Pick Up service for products ordered online picked up from Hornback stores in four hours after ordering them.
Founded in 1877, Hornbach concern has 160 stores of building materials and gardening and online stores in nine European countries, 6 of which are in Romania.
MerchantPro, the local Saas e-commerce platform, also announced that in the first part of the year purchases were made online. The number of online orders grew by 44%, while the value of orders grew by 62%, during pandemic.
For the 1,500 stores in Romania active on MerchantPro, the number of transactions grew in June by 50% against the same period of 2019.
The value of transactions was 95% against June 2019. There is also a special dynamic in the evolution of figures every week, the increase being 182% over June 15-21.
Over January-June 2020 there was a 44% increase in the number of orders, 62% of their value against the same period of 2019. At the same time, the average value per order grew by 12% in the mentioned period.
Active online stores using MerchantPro platform in Romania have over 5 million products listed.
MerchantPro ended 2019 with a business figure of 500,000 euros, on the rise by 15% against the previous year.
MerchantPro is the new identity of the local ShopMania BIZ platform. It is a project of ShopMania Net, addressed to ecommerce entrepreneurs in Romania and Europe, with competitive ecommerce functions, professional support services and personalized solutions, adapted to specific development needs.