Beer consumption habits change in Romania, amid drop in purchasing power (EY study)

Amid a decline in their purchasing power, the Romanian beer consumers changed their buying habits, as the lowest beer consumption level of the past 5 years, namely 16.3 million hectolitres was recorded in 2013, down 10 percent compared to 2012, reveals the report EY Regioplan The Contribution made by Beer to the European Economy. More and more Romanian consumers choose a less expensive beer, which has become a pronounced trend over the ...

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