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Study: More than eight out of ten Romanians consider it important to increase the energy efficiency of buildings
The unprecedented increase in electricity prices recently brought into question the need to approach long-term solutions to make consumption more efficient. Reveal Marketing Research conducted a nationally representative study among urban residents for Romania Eficienta, to find out how they relate to energy price increases and which solutions they see as the most effective in reducing consumption.
More than eight out of ten respondents believe that improving the energy performance of buildings is a very important initiative that helps in the long term to reduce the energy resources used. Hospitals (88%) and schools (86%) are considered the main public buildings that need to be energy efficient. Also, for 67% of Romanians, reducing energy costs is the most popular advantage of living in an energy efficient house.
The cost of energy is a strong determinant for the efficiency of consumption:
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92% of urban Romanians consider the price of electricity to be an aspect they are very concerned about.
The main reason for saving electricity is cost reduction (66%). This is also considered to be the biggest advantage for energy efficiency measures (67%).
Combating energy waste has an impact both on an individual level and on the environment:
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81% of respondents agree that energy waste contributes to accelerating climate change, and 71% are very concerned about the impact of energy consumption on the environment.
In terms of aspects of life that are influenced by energy efficiency, utility costs rank first (22%), followed by individuals’ personal comfort (19%) and personal health (18%).
About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in market research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 14 years.
About Romania Eficienta
Romania Eficienta is a private project of national scope, carried out by the Energy Policy Group (EPG) in partnership and financed by OMV Petrom. The project started in the summer of 2019 and consists of running a national program to promote energy efficiency. Romania Eficienta aims to support the achievement of Romania’s targets for 2030 regarding the reduction of carbon emissions and the increase of energy efficiency, both through information and education campaigns, as well as through major renovation projects in public schools in different regions of the country. More details on the www.romania-eficienta.ro website.