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Trade: Value of Romanian market of durable goods reaches 420 million euros in Q2
The durable goods market reached 420 million euros in Romania in the second quarter of 2014, increasing 17 per cent from the same period of last year, the best sales performance having been registered on the Telecom segment, show the results of GfK Temax report, released on Monday.
While all durable goods segments registered increases in sales, a negative trend was registered in the photo sector, which slid over 18 per cent in the analysed interval, down to 7 million euros, by 2 million euros less than in the same period of 2013.
According to the GFK Temax report, in the Telecom section, the unsubsidised sales of smartphones and classic mobile phones exceeded by 29 per cent the performance of Q2 2013, up to the level of 128 million euros. Moreover, in the smartphone category the growth trend was maintained for phones with 4 or 5 inch displays. On the other hand, the very large mobile terminals (5.6 - 7 inches) had a low and stable market share compared with the same period of last year, while the products allowing 4G connections or incorporating a 12MP camera increased in sales.
In the case of the electronics category, a 27 per cent advance was registered in the second quarter of this year, to 67 million euros. The TV sets sales largely contributed to this positive result together with other products, such as game consoles or audio devices.
The cited report reveals that an almost 13 per cent sale increase was registered in the sector of small appliances, accounting for 27 million euros. In fact, almost all categories registered two-figure growth rates, but the categories that brought a significant contribution to this trend were the hair dryers and the juicers. In addition, the main products that generated advances in sales within the category of kitchen appliances were the most expensive ones: automatic expresso machines, food processors and juicers.
In regards with the major appliances, the sales went up 12.5 per cent, to 83 million euros in Q2 of 2014. The best sold were the refrigeration products, but also the washing machines, which totalled more than 50 per cent of the sector's value.
The IT sector registered an advance in sales in the period April-June 2014 accounting for 7.5 per cent compared with the same interval of last year and all the sector categories contributed to reaching the level of 93 million euros. After a long period of negative progress, desktops recorded a two-figure sale increase, same as computer displays and peripheral devices. In the market segment of portable computers, the laptop sales remained stable, while those of computing tablets and desktop replacement items continued to grow.
The market of printing machines, multifunction machines and consumables registered an almost 7 per cent increase in the assessed interval, compared with the same period of 2013, and reached 14 million euros.
The GfK Temax report is an index used by GfK Retail and Technology in monitoring the durable goods markets. The results are based on the studies regularly carried out on GfK's retail panel. The retail panel includes data from over 425,000 worldwide sale points. Starting in February 2009, GfK Retail and Technology calculates the GfK Temax index in over 30 countries.
GfK company has been present for over 80 years, with the expertise of the 13,000 experts in market research, in over 100 countries.