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Tourism: Dracula Project – the most profitable strategy to develop tourism
Dracula Project for the promotion of Transylvania represents the most profitable strategy for the development of tourism in the area, a press release of the Federation of Patrons in Tourism and Services shows.
Local authorities from 6 counties in Transylvania could develop from European funds a regional project called “Dracula”, which should present and turn to account local myths and legends. Mayor Dorin Florea from Targu Mures recently addressed his counterparts from other localities suggesting the organization of a series of meetings for the identification of joint projects at regional level to be financed from European funds over 2014-2020.
“The Dracula brand exists and should be exploited and presented in a modern manner. The biggest drawback has been the public opinion about associating Romania with the legend woven around Vlad Tepes. Now it is time to take advantage of a myth known worldwide and use it for Romanian tourism. Dracula Project for the promotion of Transylvania represents the most profitable strategy for the development of tourism in the are and should be used without reserves and prejudices” the press release shows.