Trade: E-commerce market in Romania will reach 650 million euros in 2015

The value of the e-commerce market in Romania will reach about 650 million euros in 2015, a fact generating an improtant increase of programming services, according to specialists in the field. According to a specialised study, over 74% of adults in the urban area own a smart phone, specialists anticipating an evolution of 650 million euros of the e-commerce market in 2015.

An iVox investigation shows that 40% of people aged over 18 declared they owned two smart phones, and most of them use cell phones while listening of music, watching TV or shopping.

The use of smart phones and of tablets is common to young people up to 35 years old and among people with higher education.

An increase of 85% of the number of smart phone users is estimated for the next period, which according to specialists will generate an increase of the total volume of online sales.

Romanians buy online mostly home decorations and furniture (28%), cosmetic products (19%), clothes (19%), health and wellness products (17%) and gifts, toys or games (16%).

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