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Tourism : Danube Delta, Mamaia, tourists' favorite resorts in 2016 due to destination management strategy
The Danube Delta and the Mamaia seaside resort are among the the tourists' top preferences in the 2016 season due to the destination management strategy, President of the Seaside - Danube Delta Association (ALDD) Corin Martin stated.
According to a release of the ALDD, sent on Monday, Mamaia and Oradea-Bihor, the two areas of Romania which introduced the promotion fee in tourism, occupy the first places in Romania's top three destinations.
The Danube Delta, Mamaia and Baile Felix were the regions most wanted by the tourist in the 2016 season, having a occupancy of almost 100 percent for several weeks, according to the Romania's National Travel Authority (ANAT).
"The ADDL managed thanks to a good destination management strategy, through the public-private partnership developed for 9 years, to place two of the destinations it represents, namely the Danube Delta and the Mamaia seaside resort, on the first two places in the 2016 ranking of tourists' favorite vacation spots. The public-private partnership model that the ALDD develops and applies was recently appreciated in Brussels, at the conference dedicated to European tourism celebrating the World Tourism Day, as being the most upgraded regional organizational, development and promotion model of European tourism," Corina Martin stated.
The Danube Delta recorded in the summer season of 2016 a growth of over 25 percent compared to the previous year, tourists choosing to spend here an average of three days of vacation, according to the ALDD.
The seaside holiday sales advanced 15 percent in the summer season of 2016, compared to 2015. The highest occupancy rate in seaside hotels was recorded in July and August, when tourists spent 5 days on average at the seaside, most of them choosing the all inclusive packages offered this year by 23 hotels.
Corina Martin says that due to the promotion strategy and the event calendar launched for the 2016 summer season, Mamaia is ranked first among the seaside resorts, being the most requested tourist destination, followed by Venus, Jupiter and Eforie Nord.
In the extra-season periods, the ALDD strategy included the organization of info trips with Romanian and foreign travel agents, the engagement of airlines and new flight routes, the launching of advertising materials and videos of the Mamaia seaside resort, in English, French, Greek, German, Russian, Polish, Hebrew, Italian, Arabic and Turkish.