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Telecom .IT: 6.5 million Internet users in Romania in 2013
The number of Internet users in Romania almost reached 6.5 million in 2013; approximately 4.7 million of them, aged between 14 and 64, used this communication system daily, according to a specialist research of the Romanian Transmedia Audit Bureau (BRAT) on the occasion of the Media Research Day.
The Internet usage among Romanians has constantly increased over the last decade, from 1.77 million in 2002 to nearly 6.5 million in 2013, which is a 265 percent growth.
Moreover, 54 percent of the respondents, accounting for 4.74 Internet users, declared that they use the World Wide Web daily for information or communication purposes; the majority of users are women (52 percent), to the difference of 2002, when men were predominant (55 percent).
According to the study, most of the Internet users in 2013 were between 25 and 44 years of age (52 percent); next came the 14-24. y.o. group (26 percent), 45-54 y.o. (14 percent), and 55-64 y.o. (8 percent).
In terms of education, the Internet user has completed secondary school (44 percent); higher education users are 32 percent, and people with elementary education or less are the least - 25 percent.
The Romanians' average consumption of media in 2013 focused on TV (78 percent), followed by radio (35 percent), newspapers (14 percent), and magazines (7 percent). Generally, the media consumption has increased over the last 10 years from 8 percent in 2002 to 54 percent last year.
The BRAT research has been carried out at National Audience Research (SNA Focus) level between 2001 and 2014, on a sample of 14,000 individuals of the urban population with ages between 14 and 74.
At Internet Audience and Traffic Study (SATI) level, BRAT's research covered the period between 2007 and 2014, using a representative sample of 50,000 people of the urban population aged between 14 and 74.
BRAT is a non-profit organization of the media industry; its members are printed and online media publishers, advertising agencies, brokers and clients, media distributors, companies owning radio stations, outdoor advertising companies, and other interested third parties.