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Study: 20% of Romanians in urban area use smart TVs
About 20% of Romanians in the urban area have heard of smart TVs and already use it, while 70% of teenagers aged between 15 and 17 would like a smart TV, according to a study made by GfK Romania on the use of new digital technologies.
Smart TVs are the best known and have a high adoption degree.
They are followed by cloud storing services, used by 10% of Romanians in the urban area and by 25% of people aged between 18 and 24.
Payments by mobile phone rank third, but about 1 out of 20 Romanians in the urban area make such payments while three times more people would like to do it. The number od users is double among young people 18 to 24 years old.
The highest resistance to use is for mobile payments (18%) and biometric identification (18%). A little over 2% people have used this type of identification and 14% would like to use it, while two thirds have not heard of it.
The product enjoying popularity after smart TVs is the smartwatch, which is used by less than 2% of Internet users in the urban area. However, 34% of people interviewed would like such a device.
“Smartwatches and accessories for fitness and sport have become more important in Romania and since April 2015 we have been monitoring their monthly sale in our retail panel. Certainly the market is still young and there is development potential on all sale channels,”said Ileana Tilvan, head of Digital, Retail and Technology Client Service.
The study was made by GfK Romania on a sample of 573 respondents in the urban area, aged over 15 in the period April 27- May 15. The method used is that of face to face interview and has a margin of error of +/-3%.
GfK Romania has been present in Romania for over 14 years. Last year the company had a business figure of 16.2 million euros. GfK Romania activities are divided into two sectors, Consumer Choices and Consumer Experiences.