RSS
Real Estate: CBRE: Romania improved its presence in the top of countries appealing for retail extension
Romania has improved its presence in the world top of the countries with the most important retailers who want to expand this year, being 22nd out of 67 the same position as Sweden,Taiwan, Canada and Russia and before Slovakia, Hungary or Turkey, according to CBRE.
The real estate consultancy company interviewed the retailers in Europe,America and Asia to find out the number of shops they want to open this year and the markets they are interested in. Romania was indicated as 9% by the retailers as a possible target for investment this year.
Romania went up 13 positions against last year when it was 35, as 6% of the interviewed retailers ( 8 companies) indicated the local market as possible target for expansion last year.
Romania is more attractive than other countries in Central and Eastern Europe, namely Slovakia, Slovenia where 8% and 7% respectively of the companies want to expand this year, Greece (6%) and Bulgaria (4%) while the Czech Republic (13%) and Poland (14%) are before the Romanian market.
Germany kept its dominant position, for the second year in a row, as the most popular commercial destination in the world, 40% of the retailers are going to open a shop in this country in 2015.
Great Britain is second with 33% of the retailers,and France is third with 31%.
The original brands in Germany,the UK, US and Italy are among the most active as regards international expansion. ‘The main challenge the retailers have to facein 2015 is the growth of costs,a business environment omni-channel and the changes in the behaviour of the consumers. Thus, the retailers have understood that for an efficient representation of the brand it is extremely important to keep an extended chain of shops. The costs associated with the opening of a new shop in a premium area are extremely high, thus the retailers start to look for new, atypical areas’ stated Peter Gold,head of cross-border retail CBRE.
The physical shop continues to represent the destination for shopping preferred by the consumers. Thus, 21% of the retailers plan to open between one and five shops in Europe, the Middle East and Africa by the end of the year. The expansion on a large scale, namely the opening of over 40 shops, is decreasing, thus only 9% of the retailers will adopt such a policy in 2015.