Orange Romania retouches brand identity, simplifies offer

Orange Romania retouches its brand identity by launching on 14 September a new brand promise, a simplified offer of tariff plans as well as other benefits to respond to the new group strategy called 'Essentials 2020'. 4G calls through VoLTE technology will be available from the same date. Orange promises to connect customers to what matters to them according to the current reality of the digital world. The new brand positioning is centered around ...

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