Online shopping in EU doubled over past 5 years

The number of EU consumers buying goods and services online doubled to 40% in 2010 from 20% in 2005, but the growth came mainly in countries where e-commerce was already widespread and shoppers in Southern and Eastern Europe remain much less likely to buy online, according to the study "Consumer behaviour in a digital environment" presented to the Internal Market Committee Tuesday morning. Internet access among EU households, which is key to online shopping, has almost doubled over ...

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