Men, the most active online buyers in Romania (study)

Most Romanians (66%) who buy online are men and only 34% women, while in Hungary and Bulgaria women are more active in the field, according to a study.

Online buyers in Bulgaria are 58% women and 42% men, while in Hungary 51% women and 49% men.

The Compari.ro study made early this year shows 6 online buyer profiles: Experts (29%), who know the system better, Bargain seekers (18%), Checkers (16%), Beginners (13%), Occasional buyers (12%) and Adventurers (12%). Before making a purchase, most people choose as main information source sites comparing prices, followed by online stores where they buy products directly.

The study about Romania was made on a sample of 900 persons, the one in Bulgaria on 700 persons and the one on Hungary on 2,000 persons. Results show significant differences about products bought online. Romanians buy mostly electronic appliances - computer parts, cell phones, tablets, TVs, electronic book readers. Bulgarians buy electronics and clothes, while Hungarians buy a wide range of products - electronics, books, clothes and household appliances.

About 30% of Romanians who buy online are in the “ëxpert”category, being those who know online services, payment methods and delivery best and who prefer online purchases because they consider them easy to manage and offer good prices.

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