Consumers fear online shopping, more companies enforce security measures

20 percent of consumers choose to shop online using personal computers, reads PwC’s Total Retail Survey 2015, based on the answers of 19,000 shoppers all over the world.10 percent of them shop via tablets, and 11 percent via mobile phones. Nevertheless, traditional shops are still consumers’ first choice. Although more and more consumers turn to mobile technology to shop, more than half (66 percent) fear that the security of their ...

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