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Cars: Dacia exceeds threshold of 500,000 vehicles sold worldwide
Dacia exceeded the threshold of 500,000 vehicles sold worldwide in 2014, and in Romania it recorded higher sales, thus having consolidated its leading position on the car market, with a share of over 31%, Jan Ptacek, the CEO of Renault Commercial Roumanie, announced early last week.
'2014 was an exceptional year for Dacia, with total sales of 511,465 units. We are thus confirming the trend that Dacia committed to many years ago,' Ptacek told a press conference.
For 2015, Jean Ptacek announced the launch of the Stepway versions of the Lodgy and Dokker models.
'After renewing its offer of products, completed in 2014 by introducing the limited series Logan 10 Years, Dacia will launch in 2015, on the Romanian market, the Stepway versions of the Lodgy and Dokker models. At the same time, the upgrading of Dacia dealerships will continue,' said Ptacek.
Ptacek highlighted that Dacia recorded the highest increase in sales amongst the generalist carmakes in Western Europe.
"With sales amounting to 511,465 units, Dacia recorded in 2014 the best commercial performance in its history. The Romanian carmake thus joins the small club of carmakers that sell more than half a million cars annually. This result, higher by 19% than that recorded in 2013, allowed the Dacia carmake to increase its presence on most markets where it is sold,' said the representative of Renault Romania.
He described the results of Romania as an 'excellent performance,' pointing out that on a market of new vehicles that continues to stand at lower than 100,000 units per year, well below its real potential, Dacia managed in 2014 to increase sales by 19% to 29,625 units, compared to 24,890 vehicles sold in the previous year.
'This result ensures for Dacia a market share of 31.44% and strengthens its leading position in Romania,' said Ptacek, adding that each Dacia model was in 2014 the leader in its segment.