Agriculture : Zarea buys top-selling red wine brand in Romania

Bucharest-based sparkling wine producer Zarea has taken over the (sweet) red wine brand Sange de Taur (Bull’s Blood) previously owned by local wine producer Domeniile Tohani. The transaction, whose value was not disclosed, is part of Zarea’s strategy to optimize its high-turnover portfolio and consolidate its relationship with local distributors and retail networks, the company said in a press release. “The Sange de Taur brand has very good notoriety, being ...

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