Romanians between optimism and caution: Responsible behavior and insurance barometer of Romania 2024

A new study by LIFE IS HARD, a leader in digitalizing the insurance industry, in collaboration with research firm Cult Research, provides an in-depth view of Romanians’ outlook, concerns, and openness towards insurance in 2024. Based on a representative sample of 795 active online users, the study identifies four distinct segments within the population: Pioneers, Self-Focused, Social Spectators, and Socially Disconnected. This initiative aligns with LIFE IS HARD’s ...

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