Trade: Survey: Romania has economy with most rapid e-commerce growth in Central and Eastern Europe

Romania has the most rapid e-commerce growth in Central and Eastern Europe, and Romanians expect banks to offer their customers dynamic, efficient experiences according to their real needs, according to the McKinsey Global Annual Banking Review.

“Among the most relevant functions there are personalized services and offers or connecting to ecosystems of adjoining services (financial and non financial). The latter are in an early stage in the Romanian market,” survey authors say.

McKinsey analyses point out that banks in Romania registered significant increases in 2020-2021 for the digital sales segment, but the starting point was very low compared to other EEC countries (the percentage of digital sales was about 10% in Romania versus about 25% in EEC for certain products).

Most of the digital advance is still determined by opening simple products.

At the same time, digital sales, for instance, are still at an early stage in Romania, but EEC and world wide examples show a significant short and medium term potential.

The survey shows that the financial service industry has survived the pandemic better than initial estimates, but the sector is under the sign of extreme evolutions and performances.

McKinsey & Company is a global management consulting company devoted to organizations which intend to make changes that count. In over 65 countries and 130 cities, company teams help customers from the private, public and social sectors define daring strategies and change how they work, incorporating technology where it brings value and develop capacities to sustain change.

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