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Trade: Romania ranks 30th in top of coffee consumers
Romanians drink half a cup of coffee daily, which places them 30th at world level, behind countries like the Netherlands, Finland or Sweden, the Romanian Coffee Association shows. In Austria, consumption is 7.96 kg per capita, in Germany 6.95 kg, while in Romania it is 2.3 kg of coffee per capita, per year. Even in Eastern Europe coffee consumption in higher than in Romania: Poland 3.19 kg, Bulgaria 2.9 kg. Moreover, Romanians drink only 0.5 cups of coffee daily, while in Netherlands people drink 2.4 cups/day, in Finland 1.8 cups and in Sweden 1.3 cups.
According to the Romanian Coffee Association, the low coffee consumption in Romania is generated by the application of excises to coffee, the global price increase of coffee as raw material or fiscal evasion. World coffee consumption grew by an average annual rate of 1.9% in the last 50 years, from 57.9 million sacks in 1964 to 142 million sacks in 2012. This increase rate accelerated since 1990 to 2.1% and to 2.4% since 2000. Traditional importing markets like Japan, EU and USA represented the largest world demand for coffee. However, demand in coffee producing countries and emerging markets has grown, thus contributing to the overall coffee consumption.