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Trade: Romania accounts for almost half of online sales in Eastern Europe
The value of European e-commerce amounted to 718 billion euros in 2021, and Romania registers almost half of the online sales in Eastern Europe, the Romanian Association of Online Stores informs in a release.
With a 13% increase in Europe in 2021, to 718 billion euros, e-commerce has shown that it has become more firmly anchored in the economy and society, after during the COVID-19 pandemic it was for many people the main source of supply, the 2022 Report on European e-commerce published by Ecommerce Europe and EuroCommerce shows.
In Romania, e-commerce turnover was estimated at 6.2 billion euros in 2021, up 11% from 2020, and by 2022 the sector is estimated to rise by 13% to 7 billion euros. Thus, sales made in Romania last year accounted for almost half of the total made in Eastern Europe, estimated at 14 billion euros.
"The Ecommerce Europe report is a confirmation of the fact that Romania is an e-commerce hub in the region. The e-commerce sector in our country accounts for almost half of the total e-commerce turnover in Eastern Europe, estimated at 14 billion euros. Through the solutions it has brought to people's lives in the last two years, e-commerce has fully demonstrated its usefulness, being often the only accessible solution for shopping, during the restrictions," said Florinel Chis, executive director of the Romanian Association of Online Stores, a member of Ecommerce Europe.
According to him, in these days marked by increases in fuel prices and high inflation, e-commerce is once again coming up with a series of services that help people save money and navigate this uncertain context more easily.
Ecommerce Europe is the voice of the European e-commerce sector and represents, through its national associations, more than 150,000 companies that sell goods and services online to consumers in Europe. Ecommerce Europe is working at European level to help legislators create a better framework for online retailers so that their sales can continue to grow.
The 2022 European e-commerce report covers 37 countries on the European continent, revealing data-driven perspectives on the current and projected size of their digital markets and consumer trends in internet use and online shopping.
In Eastern Europe, 46% of internet users made online purchases in 2021. In Romania, this percentage amounted to 44%.