Trade: Analysis: Retailers sell 20% less products in December

In December, one of the most effervescent shopping periods of the year, retailers will see a decrease of between 5% and 20% in the number of products sold compared to the same month last year, but they will have higher revenues by about 5% in the context of high inflation, shows an analysis carried out by White Image, an email marketing agency in Romania. According to its representatives, businesses that have not invested in audience profiling will suffer, as their ...

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