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The first DoubleTree By Hilton to open in Brasov
* DoubleTree by Hilton Marks European Expansion with Six New Hotels in Italy, France, Romania, Hungary, the Netherlands and Germany.
Hilton has confirmed significant expansions to its DoubleTree by Hilton portfolio, with the announcement of six new European hotels in Italy, France, Romania, Hungary, the Netherlands and Germany. DoubleTree is Hilton’s fastest growing full-service brand in Europe, with 37 hotels expected to open in the region in the next five years, and the hotels join more than 120 DoubleTree by Hilton properties currently operating in Europe.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton said: “Since its arrival in Europe in 2008, DoubleTree by Hilton has continued to lead the way for European upscale growth, now operating in 19 countries with plans to launch in seven more in the coming years. A brand highly suited to capture owner demand for conversion properties, DoubleTree by Hilton’s considerable global reputation and loyal customer base makes the brand an attractive opportunity for development. With Hilton reaching 600 hotels across Europe, Middle East and Africa, 140 of which are under DoubleTree by Hilton, these six hotels are strategically located to capture the growth in consumer preference and business demands while marking an entry for Hilton in to new destinations.”
Shawn McAteer, global brand head, DoubleTree by Hilton, said: “DoubleTree by Hilton’s robust growth in Europe and debut in new destinations throughout the region allow us more opportunity to deliver the warm welcome and signature hospitality that guests have come to expect from the acclaimed brand. Offering contemporary accommodations, state-of-the-art meetings and events space, thoughtful wellness amenities and unique dining experiences, these new properties continue to exemplify the brand’s successful global growth strategy and are well prepared to welcome business and leisure travelers from around the world.”
DoubleTree by Hilton Brasov City Centre – Romania
DoubleTree by Hilton Brasov City Centre is set to launch as the first Hilton hotel in Brasov, Romania’s most visited city after Bucharest, famous for its rich medieval history. The upscale hotel will be ideally located in the heart of Brasov city centre, offering easy access to the city’s six industrial parks and the historic old town to appeal to leisure and business travellers. Currently scheduled to open in 2024, amenities will include a sky bar, a casino with a separate entrance, meeting facilities, and a fitness and wellness centre. The property will operate under a management agreement between Hilton and Crown Venus Residence Estate SRL.
Guests of all properties will be able to benefit from the award-winning Hilton Honors guest loyalty programme, allowing more than 123 million members who book directly with Hilton to gain access to instant rewards and benefits, such as contactless check-in with room selection, exclusive member discounts, and Digital Key and Connected Room.
Since its introduction to Europe in 2008, Hilton has continued to grow its DoubleTree by Hilton brand to meet market demands for upscale hotels, opening 10 hotels last year in locations including London, Frankfurt and Brussels. As Hilton’s fastest growing upscale brand in Europe, DoubleTree by Hilton expects to open another 24 hotels over the next two years, joining more than 120 hotels already trading in the region.