Study: Fashion consumers buy online for better prices and are willing to spend more than in a physical store

Fashion consumers prefer online shopping for better prices and are looking for discount offers, according to a study among internet users. Also, they are willing to spend more when buying online than in regular shops. Glami, the fashion online catalog, launches Fashion (Re)search, a long-term project analyzing the local market and consumer habits. The study covers various topics and is based on the results of online research conducted on a ...

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