Sales of high-alcohol beer reach 15 million euros
Tuesday, June 29, 2010
Stejar beer brand, owned by the local market leader Ursus Breweries, was recently launched, following the increase in the alcohol content from 5.5 percent to 7 percent, and the change of its packaging. The beer producer's representatives claim that following these changes, the strong beer market will reach 1 percent of the local beer sales in the next 18 months, that is over 17 million litres and 15 million euros, according to the estimations made by Ziarul financiar daily.'By ...