Metro Cash & Carry launches ‘La Doi Pasi’ convenience store franchise in Romania

German retailer Metro Cash & Carry has launched its franchise program for a new convenience store format under the brand ‘La doi pasi’ (in approximate translation, two steps away). So far, 200 stores have joined the franchise and 80 are already running under the pilot program in 40 localities across Romania.The aim is to support traditional trade, but it might also mean that Metro Cash & Carry is ensuring a sales pipeline from the franchised units. The retailer addresses a ...

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