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GfK Study: Romanians spend less money on food in H1
Households goods consumption increased by 2 percent, in national currency, in the first half of 2012, compared to the same period last year, while expenditure on food fell by 2 percent, according to a GfK Romania study conducted on a sample of 2,200 households.
'After a year 2011, in which inflation had a strong impact upon the evolution of household spending in Romania, and brought volume decreases especially on the segment of food, there is still a negative tendency regarding these products. During the first six months, the spending on food decreased by 2 percent, while expenditure for soft drinks and beer increased by 5 percent. Following a period of sharp declines, also recorded in the segment of personal care and house care products, the spent value began to follow a positive trend', the GfK survey reads.
Among the foods that households have cut spending there is cooking oil, this year, as well. Other categories which recorded negative values are chocolate tablets and yogurt with fruit, plus the roasted and ground coffee.
According to the study, the personal care products that saw a volume increase includes hair shampoo, toilet soap and deodorants, while categories like teeth paste and laundry detergent had steady evolutions.
Boutiques and grocery stores attracted almost 36 percent of total expenditure for FMCG products in comparison with 37 percent in the previous period. In the structure of modern commerce, supermarkets are covering 16 percent of the value, a consolidated position, also following the restructuring of a discount store type into the supermarket. As for hypermarkets, they gained in their turn a percentage point in the first half of the year, the growth rate being less than half of that recorded in the first six months of 2011.
In terms of the number of buyers, 9 out of 10 households purchased at least once private label products, in the first half of 2012, while the average amount paid for these products increased by more than 30 percent.
The study is based on information obtained by monitoring household consumption of about 90 categories of consumer products, by using the GfK Romania Consumer Panel research, on a sample of 2,200 households, representative at national level.