GfK Study: Romania's home consumption of consumer goods increased by 6%

Romania's home consumption of consumer goods increased by 6% in local currency in the first six months of 2011 compared with the same period of the last year. This increase was influenced primarily by the high level of inflation. In volume, the market recorded a decline of nearly 2% while the phenomenon of down-trading (migration toward products in a lower price segment) is yet recorded.Analyzing the main categories of products, GfK observed that the basic food segment was most affected ...

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