GfK Romania: household buys decrease 5% in 2010

Romanian households' national currency expenses on consumer goods decreased by 5% in 2010 compared with the previous year, according to market research institute Gfk Romania. In H1 2010, a 4% decline was recorded, while in H2, the decrease stood at 6% due to tighter austerity measures. 'Trying to adapt to the unfavorable economic context, consumers reduced the volume of the shopping basket. In 2010 they went shopping less frequently, and, at the same time, they renounced ...

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