Bergenbier CEO: 11% decline in beer sales after wage cut announcement

The Government’s austerity package that includes 25% public wage cut has generated a 11% decline in beer sales, said Mihai Ghyka, chief executive of Bergenbier, one of the largest brewers in Romania.“Government’s announcement of wage-cutting measures on a Friday night, has been immediately reflected in the following week’s numbers, namely 11% drop in sales. We have a very clear image on the consumer’s mindset and attitudes, and stores’ promotional offers are only desperate ...

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