Back to school retail sales boost writing instruments market

Romanian stationary industry research from GfK has revealed that the writing instruments market * recorded a year on year value increase of 6% in August – September 2011. Based on tracking figures from cash and carry and hypermarkets, this growth was driven by "last minute” Back to School (BTS) retail sales, with consumers spending more money at the beginning of September. Coloring products (pencils, felt pencils and crayons), which account for 21% of the overall turnover, ...

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